![](https://freight.cargo.site/t/original/i/b1a24b8bc06d23fd1ae9a5aace5fa343c882b04152aa560556382a7ed8762b67/wall_print.jpg)
Let’s Go Travel
#graphicdesign #illustration #designstrategy
Taipei, 2021-22
Huang Fei Hong, one of the biggest food brands in China, decided to shape an imaginative and delightful identity together. In this project, I illustrated the scenarios for spring break and the World Cup. Using bold colors, typography, flat design style, and iconic characters to lead the audience into Huang Fei Hong’s imaginative universe.
![](https://freight.cargo.site/t/original/i/27f25c71d221b91f758c143163439a7837a3246412399825445df0fc37bd6708/HFH_Spring_GoTravel-02.png)
![](https://freight.cargo.site/t/original/i/c400316e9227135388ef298728ca91b9bae398674d2bbe6ab10d5deed6c22558/wall_zoomin_A.jpg)
![](https://freight.cargo.site/t/original/i/6cca7178ec601f1c32b95f7a928b5e9fe9ead11b71aaf4323ff7410b831713fe/wall_zoomin_B.jpg)
![](https://freight.cargo.site/t/original/i/e71ac5f5c4b7f2f5c8db63a5c1164380f665d199536dc0da650712ddd706c957/worldcup_print.jpg)
![](https://freight.cargo.site/t/original/i/47729bf830cb7f1d184841f1ac417195fa96d47ea8f2d387fe74b7b7871f2f49/worldcup_zoomin_A.jpg)
![](https://freight.cargo.site/t/original/i/378d60d7c15cfd9134adb1e357eac451708be393477c2b132539b9d88d3f045a/worldcup_zoomin_C.jpg)
![](https://freight.cargo.site/t/original/i/8c66f57c9f77a7587f25d94cb722d9af20a1965cb025f591d31229cf2a2ff0e7/worldcup_zoomin_B.jpg)
Client: Huang Fei Hong Design Director: Chiaowei Ho Graphic Design: Guanhao Zhu, Yichun Lan Illustration: Guanhao Zhu