Let’s Go Travel

#graphicdesign #illustration #designstrategy
Taipei, 2021-22

Huang Fei Hong, one of the biggest food brands in China, decided to shape an imaginative and delightful identity together. In this project, I illustrated the scenarios for spring break and the World Cup. Using bold colors, typography, flat design style, and iconic characters to lead the audience into Huang Fei Hong’s imaginative universe.
Client: Huang Fei Hong Design Director: Chiaowei Ho Graphic Design: Guanhao Zhu, Yichun Lan Illustration: Guanhao Zhu

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